Uncover the unique selling points and strong messages that form the basis of your brand stories!
Communication Strategy Group will guide you and your team to develop a storytelling platform for your brand, then we build a positioning statement and suggest key brand story ideas you can use for media outreach, marketing collateral development and when making presentations.
Our Brand Storytelling Workshop consists of three steps:
- Pre-workshop phone call and document sharing — We learn more about you, review existing materials and prepare for our workshop.
- Workshop session — We’ll spend up to three hours with you and your team, typically fewer than six people.
- Presentation – We document our workshop recommendations and review them in-person or via phone.
Our Brand Storytelling Workshop deliverables and benefits:
- Brand storytelling platform — A storytelling framework that provides a guide for delivering clear, consistent and compelling communications about your business.
- Company positioning statement — A description of your company and what makes it unique. Four different lengths (one-liner, 30 words, 50 words, 100 words) for use in presentations and marketing collateral.
- Brand story ideas — Up to 10 story angles and ideas for you to use when developing presentations, marketing collateral or conducting media outreach.
- Tagline suggestions — Up to six tagline ideas to boost your brand.
- Press release boilerplate — A concise “About Us” statement for use in your corporate press releases.
Your investment for this critical marketing workshop: $2,400
Click here and contact us now to get started!
Download a PDF of this workshop
* Travel and expenses additional.
