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HIA-LI Media Panel a Hit; Communication Strategy Group Principal & Chief Brandteller Moderates, Discusses Brand Story Strategies

The Hauppage Reporter quoted Communication Strategy Group Principal & Chief Brandteller Arthur Germain following the successful HIA-LI Media Panel event held Feb. 8:

Mr. Germain discussed the reasons why a business might be covered by the media and why the media would be interested in a particular story. He encouraged attendees to think about their business stories including products, services, company financials, the industry, competitors, stakeholders, employees, customers, community, etc., emphasizing that “no matter what business you’re in, it always comes down to people…your business is about the impact it has on people. This is what makes it interesting to the media.”

Read the full story at the Hauppauge Reporter