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	<title>Communication Strategy Group</title>
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	<link>http://www.communicationstrategygroup.com</link>
	<description>The Brandtelling Company</description>
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		<title>Listen: HIA-LI Trade Show Interview</title>
		<link>http://www.communicationstrategygroup.com/listen-hia-li-trade-show-interview/</link>
		<comments>http://www.communicationstrategygroup.com/listen-hia-li-trade-show-interview/#comments</comments>
		<pubDate>Wed, 08 May 2013 13:31:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Testimonial]]></category>

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		<description><![CDATA[Listen to internet radio with Strategies of Success Brian on BlogTalkRadio]]></description>
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		<title>Make your website sound like you</title>
		<link>http://www.communicationstrategygroup.com/make-your-website-sound-like-you/</link>
		<comments>http://www.communicationstrategygroup.com/make-your-website-sound-like-you/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 21:57:49 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Content Marketing & Brandtelling Articles]]></category>
		<category><![CDATA[brandtelling]]></category>
		<category><![CDATA[content marketing]]></category>

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		<description><![CDATA[Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story Your company website has just gone through a major overhaul. You&#8217;ve refreshed the 80s –era logo that the founder’s wife loved, updated colors and typeface (who knew there was something more than Times Roman?) and your web design team has [...]]]></description>
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		<title>Make your brand story consistent</title>
		<link>http://www.communicationstrategygroup.com/make-your-brand-story-consistent/</link>
		<comments>http://www.communicationstrategygroup.com/make-your-brand-story-consistent/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 21:48:21 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Content Marketing & Brandtelling Articles]]></category>
		<category><![CDATA[brandtelling]]></category>
		<category><![CDATA[content marketing]]></category>

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		<description><![CDATA[There’s always quite a bit of talk about community and conversations which inevitably turns into a discussion about social media platforms. But these platforms –whether blogs, Twitter, Facebook, Linkedin, Pinterest or some other social media sharing tool (Tumblr, I&#8217;m looking at you) –are all just vehicles for your brand story. It’s the brand story itself that needs [...]]]></description>
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		<title>Use customer personas to improve your marketing outreach</title>
		<link>http://www.communicationstrategygroup.com/use-customer-personas-to-improve-your-marketing-outreach/</link>
		<comments>http://www.communicationstrategygroup.com/use-customer-personas-to-improve-your-marketing-outreach/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 21:40:22 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Content Marketing & Brandtelling Articles]]></category>
		<category><![CDATA[brandtelling]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.communicationstrategygroup.com/?p=2378</guid>
		<description><![CDATA[When you’re telling a story, it’s a good idea to know who your audience is. OK, it’s a GREAT idea to know who your audience is. Back when I was an editor at technology business magazines, I used to keep copies of the articles that interviewed our readers and discussed their business so I had [...]]]></description>
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		<title>Road rules for working with your PR and marketing agency</title>
		<link>http://www.communicationstrategygroup.com/road-rules-for-working-with-your-pr-and-marketing-agency/</link>
		<comments>http://www.communicationstrategygroup.com/road-rules-for-working-with-your-pr-and-marketing-agency/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 21:34:20 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Content Marketing & Brandtelling Articles]]></category>
		<category><![CDATA[brandtelling]]></category>
		<category><![CDATA[content marketing]]></category>

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		<description><![CDATA[Working with a Public Relations or Marketing Agency should be a collaboration. You are paying the agency to provide you with advice, guidance, strategies and recommendations &#8212; in addition to the tactics we usually associate with agency activities. But, collaboration means working with the agency and actually taking its advice to heart. Here are a few Road Rules [...]]]></description>
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		<title>Arthur Germain discusses his Brandtelling approach to thought leadership &#8211; Part 2</title>
		<link>http://www.communicationstrategygroup.com/arthur-germain-discusses-his-brandtelling-approach-to-thought-leadership-part-2/</link>
		<comments>http://www.communicationstrategygroup.com/arthur-germain-discusses-his-brandtelling-approach-to-thought-leadership-part-2/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 16:51:46 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Content Marketing & Brandtelling Articles]]></category>
		<category><![CDATA[brandtelling]]></category>
		<category><![CDATA[content marketing]]></category>

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		<description><![CDATA[[A note from Arthur: Freelance writer Jeff Vance has contributed feature articles and editorials to publications including Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with our site visitors.] Q &#38; A with Arthur Germain – Part II By Jeff Vance If you missed [...]]]></description>
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		<title>Arthur Germain discusses his Brandtelling approach to thought leadership &#8211; Part 1</title>
		<link>http://www.communicationstrategygroup.com/arthur-germain-discusses-his-brandtelling-approach-to-thought-leadership/</link>
		<comments>http://www.communicationstrategygroup.com/arthur-germain-discusses-his-brandtelling-approach-to-thought-leadership/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 16:47:37 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Content Marketing & Brandtelling Articles]]></category>
		<category><![CDATA[brandtelling]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.communicationstrategygroup.com/?p=2349</guid>
		<description><![CDATA[[A note from Arthur: Freelance writer Jeff Vance has contributed feature articles and editorials to publications including Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with our site visitors.] Q &#38; A with Arthur Germain – Part I By [...]]]></description>
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		<title>What is content marketing and why should I care?</title>
		<link>http://www.communicationstrategygroup.com/what-is-content-marketing-and-why-should-i-care/</link>
		<comments>http://www.communicationstrategygroup.com/what-is-content-marketing-and-why-should-i-care/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 16:42:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Content Marketing & Brandtelling Articles]]></category>
		<category><![CDATA[brandtelling]]></category>
		<category><![CDATA[content marketing]]></category>

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		<description><![CDATA[What exactly is Content Marketing and how can you use it to promote and share your brand story? Glad you asked. The folks at Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers, have developed the fantastic infographic below. Take a look at how you can [...]]]></description>
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		<title>How can Brandtelling help my company?</title>
		<link>http://www.communicationstrategygroup.com/how-can-brandtelling-help-my-company/</link>
		<comments>http://www.communicationstrategygroup.com/how-can-brandtelling-help-my-company/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 16:40:07 +0000</pubDate>
		<dc:creator>Arthur</dc:creator>
				<category><![CDATA[Content Marketing & Brandtelling Articles]]></category>
		<category><![CDATA[brandtelling]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.communicationstrategygroup.com/?p=2345</guid>
		<description><![CDATA[Brandtelling uses a series of brand stories to make your brand relevant to your target market or audience. These can be stories about the company, its products and innovations or its people. Brandtelling is built on the foundation of connecting people through a story that is relevant, real and repeatable. Repeatability is key. Your story [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is Content Marketing?</title>
		<link>http://www.communicationstrategygroup.com/what-is-content-marketing/</link>
		<comments>http://www.communicationstrategygroup.com/what-is-content-marketing/#comments</comments>
		<pubDate>Thu, 29 Nov 2012 15:35:56 +0000</pubDate>
		<dc:creator>Bob Scheier</dc:creator>
				<category><![CDATA[Content Marketing & Brandtelling Articles]]></category>
		<category><![CDATA[brandtelling]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.communicationstrategygroup.com/?p=2324</guid>
		<description><![CDATA[Content marketing is the use of marketing collateral in a methodical, consistent and planned way to qualify prospects, keep them engaged until they’re ready to buy, and move them towards a purchase. The key difference between content marketing and what PR firms have always offered is that content marketing is geared towards measurable, short-term results rather [...]]]></description>
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