Make your website sound like you
December 20, 2012
Arthur
Content Marketing & Brandtelling Articles
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Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story Your company website has just gone through a major overhaul. You’ve refreshed the 80s –era logo that the founder’s wife loved, updated colors and typeface (who knew there was something more than Times Roman?) and your web design team has [...]
Read moreMake your brand story consistent
- December 20, 2012
- Arthur
- Content Marketing & Brandtelling Articles
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There’s always quite a bit of talk about community and conversations which inevitably turns into a discussion about social media platforms. But these platforms –whether blogs, Twitter, Facebook, Linkedin, Pinterest or some other social media sharing tool (Tumblr, I’m looking at you) –are all just vehicles for your brand story. It’s the brand story itself that needs [...]
Read moreUse customer personas to improve your marketing outreach
- December 20, 2012
- Arthur
- Content Marketing & Brandtelling Articles
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When you’re telling a story, it’s a good idea to know who your audience is. OK, it’s a GREAT idea to know who your audience is. Back when I was an editor at technology business magazines, I used to keep copies of the articles that interviewed our readers and discussed their business so I had [...]
Read moreRoad rules for working with your PR and marketing agency
- December 20, 2012
- Arthur
- Content Marketing & Brandtelling Articles
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Working with a Public Relations or Marketing Agency should be a collaboration. You are paying the agency to provide you with advice, guidance, strategies and recommendations — in addition to the tactics we usually associate with agency activities. But, collaboration means working with the agency and actually taking its advice to heart. Here are a few Road Rules [...]
Read moreArthur Germain discusses his Brandtelling approach to thought leadership – Part 2
- December 20, 2012
- Arthur
- Content Marketing & Brandtelling Articles
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[A note from Arthur: Freelance writer Jeff Vance has contributed feature articles and editorials to publications including Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with our site visitors.] Q & A with Arthur Germain – Part II By Jeff Vance If you missed [...]
Read moreArthur Germain discusses his Brandtelling approach to thought leadership – Part 1
- December 20, 2012
- Arthur
- Content Marketing & Brandtelling Articles
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[A note from Arthur: Freelance writer Jeff Vance has contributed feature articles and editorials to publications including Forbes.com, Network World, CIO,Datamation, Wi-Fi Planet, Cloudbook and many others. Jeff blogs at Sandstorm Media. Recently Jeff interviewed me about our agency and our Brandtelling approach. I asked Jeff's permission to share the interview with our site visitors.] Q & A with Arthur Germain – Part I By [...]
Read moreWhat is content marketing and why should I care?
- December 20, 2012
- admin
- Content Marketing & Brandtelling Articles
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What exactly is Content Marketing and how can you use it to promote and share your brand story? Glad you asked. The folks at Come Recommended, a content marketing and digital PR consultancy for organizations with products that target job seekers and/or employers, have developed the fantastic infographic below. Take a look at how you can [...]
Read moreHow can Brandtelling help my company?
- December 20, 2012
- Arthur
- Content Marketing & Brandtelling Articles
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Brandtelling uses a series of brand stories to make your brand relevant to your target market or audience. These can be stories about the company, its products and innovations or its people. Brandtelling is built on the foundation of connecting people through a story that is relevant, real and repeatable. Repeatability is key. Your story [...]
Read moreWhat is Content Marketing?
- November 29, 2012
- Bob Scheier
- Content Marketing & Brandtelling Articles
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Content marketing is the use of marketing collateral in a methodical, consistent and planned way to qualify prospects, keep them engaged until they’re ready to buy, and move them towards a purchase. The key difference between content marketing and what PR firms have always offered is that content marketing is geared towards measurable, short-term results rather [...]
Read moreTake Our Content Marketing Quiz
- November 29, 2012
- Bob Scheier
- Content Marketing & Brandtelling Articles
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So you’ve settled on a goal, a budget, and a marketing automation tool. Now, how can you be sure you’re getting the most benefit from all the time and effort you’re about to spend? Here’s a quick checklist, which will vary of course based on your needs, the size of your organization and the sophistication of your [...]
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