Bob Scheier is a 20-year veteran of the IT trade press, a former senior editor at PC Week (now eWeek), senior analyst at The Hurwitz Group, industry editor at VARBusiness, and senior editor and technology editor at Computerworld. His coverage spanned the worlds of IT and business, explaining even the most complex technology in terms business managers could understand with a focus on how that technology can help the bottom line.
An independent marketing writer since 2000, his clients include Microsoft, AT&T and BMC, as well as a host of startups in the security, professional services and storage industries. His services range from white papers to case studies, email newsletters to ghost-written blogs, full-service lead-generation programs to project-based copyediting. He is a content provider for Marketo, a leading provider of email-based lead generation services, and blogs regularly on marketing and technology trends, and frequently writes for leading IT trade publications such as Computerworld and InfoWorld.
Bob’s hallmark is delivering clear, compelling content on IT products and services ranging from virtualization management to storage, databases to middleware, security to Web services to application testing and unified communications.
Bob has also served on the advisory board for SHARE Inc., an association of enterprise-level IBM users representing more than 90 percent of Fortune 100 companies. This board helps SHARE refine its marketing message, better target potential members and build successful new programs such as a Unix-oriented user conference. As an editor he wrote or helped coordinate award-winning coverage of issues such as the year 2000 software bug and Compaq Computer Corp.’s acquisition of Digital Equipment Corp.
